Little Treasure Baby Formula | Cantara Global
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LITTLE TREASURE BABY FORMULA

 

CASE STUDY

I am…

Angelo D’Amelio – Managing Director of Little Treasure

 

My business is…

Little Treasure manufactures Australian made nutritional milk powder products including infant formula, youth formula, seniors formula & pregnancy formula.

 

What was your goal for a China entry?

Little Treasure was established to provide premium Australian made products for the rest of the world to enjoy. Our goal into China is to provide safe, secure & reliable nutritional products to infants through established networks.

How did you “meet” Cantara Global?

Our relationship was established via our Australian / China network of colleagues.

 

How did you find working with Cantara Global?

Working with Cantara has been a breath of fresh air. They understand their customers needs and the China market. We share similar ethics which makes working together enjoyable.

 

How would you describe the journey you’ve been through so far?

We have been associated with Cantara Australia for over 2 years. We have assisted & worked together through the challenges in growing into new markets and seen Cantara build their strength into China, in providing a valued service to their customers.

 

What would you suggest people/companies be aware of going into China based on your experience?

Do your research before entering into China. Understand the regulations, and understand the consumer, align yourself with a reputable company such as Cantara to help market your product. Be honest to the consumer with what your product delivers, and having a point of difference provides an advantage to your competitors products.

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