Antipodes Gin | Cantara Global
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ANTIPODES GIN

 

CASE STUDY

I am…

Shane Reid – Director of The Antipodes Gin Comapny

 

My business is…

The Antipodes Gin Company. We created the first Australian certified organic and carbon neutral spirits company.

 

What was your goal for a China entry?

Understand best possible ways of working in China as well as building a sustainable volume of export business.

How did you “meet” Cantara Global?

We met through Australian Organic, a flagship organic certification body in Australia.

 

How did you find working with Cantara Global?

Cantara’s guidance into China has been invaluable. They have helped us navigate a complex market whilst protecting the interests of our company.

 

How would you describe the journey you’ve been through so far?

Exciting, it’s as though we have this new sales and strategic department working in our business that just gets it. Understanding and mindful of what you need to succeed in the export market and at the same time firing up some real business goals of where the business could be in the future.

 

What would you suggest people/companies be aware of going into China based on your experience?

Anyone wishing to do business in China should not underestimate the Chinese keen eye for quality and shared vision of building a sustainable trading relationship. Regardless, strap your self in, it could be a wild ride. The market is huge and you need a smart partner to guide you.

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