We offer complete product lifecycle management for Western businesses looking to succeed in China.
Starting from comprehensive logistics management when your product lands in China, to distribution fulfilment and online-to-offline marketing and sales solutions – we will design a bespoke solution suited to your product and business goals. And because we are a full service agency, we can help to deliver whatever your business needs to succeed.
As product management specialists we provide effective market-entry and long term sales solutions assisting international brands to unlock their full business potential in mainland China and South Korea. Our agile approach enables direct access to untapped opportunities in real-time, saving resources and travel avoiding speculative market studies, agents or third parties. Each of our solutions are competitively aligned to achieve e-commerce sales, brand penetration and ownership for organisations outside of China to gain market share in a rapidly growing and complex industry.
Designing a standalone e-commerce store, selecting appropriate digital platforms and driving brand awareness in China can be a costly and time consuming exercise for an inexperienced team. Our teams in China and Australia will design a bespoke digital marketing and e-commerce strategy to drive your business in China. We’ll also help you deliver it with our content creation and design capabilities.
Only entities that have government approval and 100% Chinese ownership are able to release media content in China. We produce, aggregate and distribute diverse media content across all platforms including DTV, IPTV, internet, mobile and OTT. We curate unique experiences through content which appeals to Chinese audiences and offer content planning, filming, post-production, video editing, subtitling services as well as support for the following language pairs: English/Chinese, Chinese/Korean, English/Malay, Chinese/Thai, Korean/Thai, Chinese/Malay and Korean/Malay.
Often, the greatest hurdles to overcome in China are the development of trusted networks to manage the complexities of effective supply chain management. We’ve witnessed businesses scramble and spend exorbitant amounts on their way to China. Cantara Global owns and manages the Zibo Bonded Logistics Centre located in the Zibo National Hi-Tech Industrial Development Zone, in Zibo, Shandong. Our facility covers 388,800 square metres catering to diverse product handling needs, which we control. With a controlled supply strategy in place we then help clients to expedite marketing, ecommerce and sales processes.
With China’s biggest online marketplaces and shop fronts such as Auspost, Tmall or JD stores, brands are often left on the shelf to their own devices believing it’s the easiest path to market due to lack of expertise, network or resources. Businesses engage with us to manage all aspects of product management, marketing, activation and entertainment commerce to boost product sales. For organisations who have a presence in China, we advance operations and activity offering a new lease of engagement increasing brand recognition and turnover.
China is complex, with many business units unable to build and sustain multiple direct relationships across product management, marketing, data, consumer engagement and sales. We solve this issue by centralising all activities into one point of contact, minimising costs and maximising control. This allows organisations to remain nimble, offers speed to market while simultaneously maintaining stability and focus on a clear business plan. Our approach builds confidence from 3rd parties to engage directly as they will recognise a clear structure behind the China activities.
A product or service is only valuable in China with the right strategy and appropriate connections. Our methodology of discovery and synthesis across our western and eastern teams allows us to arrive at validated hypotheses to realise the most cost-effective pathways to market. Our commercial partnerships with Tencent, Youku, SOHU, Toutiao, YY, and iQIYI and exclusive agreements in the festivals, music and artists arena allows for an extensive integrated strategy drawing on senior executives and internet stars most are unable to access.
As a full service agency we can offer the complete delivery of your strategy in China. From brand development, content planning, scripting, filming, post production, design and more, we’ll bring the strategy we propose your business to life.
Our sister agency, SFE Australia, specialises in advertising, branding, public relations, digital and social media strategy for the Australian market. If your business requires solutions in Australia, please reach out to us.
Through our established network of Chinese professional football clubs and entertainment and sports influencers, Cantara Global has developed: a system of football player development and international trading in professional leagues domestically in China and globally; development and appointment of international coaches through China and Europe; and the auditing of clubs from semi-professional to professional levels creating strategies for club growth domestically and internationally.
We have relationships with some of China’s largest social media and online retail platforms. One WeChat or Alibaba store is not enough and we can provide a complete market solution across the touchpoints we know your target market are shopping on.
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